Nokia may be losing its market share to its competitors but its Ovi Store has show phenomenal grown as it grew nearly eight times over the last year and now registers up to 5 million downloads per da owing to its latest Symbian devices – the Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 – which account for about 15 percent of the daily downloads. Nokia’s Symbian OS is facing competitive wrath from Google’s Android as all major handset manufacturers have shown inclination to Android. Nokia has recently joined forces with software major Microsoft for providing Windows platform for its future smartphones.
Increased demand for apps from the approximate 200-million-strong Symbian consumer base has seen the Ovi Store catalogue grow to more than 40 000 apps, with about 1 000 added per week. This momentum has resulted in 158 developers from 41 countries now surpassing the million download milestone each for their apps.
Nokia’s new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia’s nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.
These opportunities are also being extended to Nokia Series 40 devices, which will enable apps for the next billion mobile phone consumers. The refreshed Ovi Store experience, previously available only for the new Symbian devices, has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads.
Developers and publishers, large and small, are using Ovi Store’s global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers.
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