Nokia’s Ovi Store Hits 5 Million Downloads In A Day

Nokia may be losing its market share to its competitors but its Ovi Store has show phenomenal grown as it grew nearly eight times over the last year and now registers up to 5 million downloads per da owing to its latest Symbian devices – the Nokia N8, Nokia C6-01, Nokia C7 and Nokia E7 – which account for about 15 percent of the daily downloads. Nokia’s Symbian OS is facing competitive wrath from Google’s Android as all major handset manufacturers have shown inclination to Android. Nokia has recently joined forces with software major Microsoft for providing Windows platform for its future smartphones.

Increased demand for apps from the approximate 200-million-strong Symbian consumer base has seen the Ovi Store catalogue grow to more than 40 000 apps, with about 1 000 added per week. This momentum has resulted in 158 developers from 41 countries now surpassing the million download milestone each for their apps.

Nokia’s new monetization opportunities for developers are tailored for local markets and include integrated operator billing with 112 operators in 36 markets, more than 25 times more operator billing integrations than Nokia’s nearest competitor. Ovi Store has seen integrated operator billing increase consumer transactions by up to four times and this, coupled with Nokia’s beta programs for in-app billing and in-app advertising, means more revenue opportunities for developers on Symbian.

These opportunities are also being extended to Nokia Series 40 devices, which will enable apps for the next billion mobile phone consumers. The refreshed Ovi Store experience, previously available only for the new Symbian devices, has resulted in more than 35 percent growth in downloads for Series 40 devices in the last two months, making up about a quarter of the total downloads.

Developers and publishers, large and small, are using Ovi Store’s global reach and rapid growth to cultivate new communities. These communities are driven by deeper user connections within their apps, further driving downloads and potential monetization opportunities for developers.

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The Nokia C7 targets mainstream users looking for a sleek, yet affordable smartphone. Check it out inside.

What's poised to become one of the hottest smartphones in the world in 2011 has finally received its official unveiling: the Nokia C7 powered by the brand new Symbian^3. If you've been waiting for Nokia technology to be delivered in an iPhone-inspired design, the Nokia C7 should definitely be a smartphone to look out for in the months ahead. While eyes have been on the Nokia N8 for quite some time, the Nokia C7 has silently rolled up as Nokia's most important smartphone to date.


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Nokia C7 Specifications


# Symbian^3
# 3.5-inch nHD AMOLED capacitive display with glass window
# 350MB internal user memory
# 8GB NAND flash memory
# microSD memory card slot with support for up to 32GB cards
# 8-megapixel camera with dual LED flash and 720p HD video recording
# Social stream for Facebook and Twitter
# Location sharing via Facebook
# Customizable home screen
# DLNA content sharing
# Free Ovi Maps with global drive and walk navigation
# Ovi Store
# Nokia Messaging
# Active noise cancellation
# Wi-Fi Wireless-N connectivity
# Bluetooth 3.0 connectivity
# HSPA connectivity (10.2 Mbps downlink / 2 Mbps uplink)
# 3.5mm Nokia AV connector
# Micro-USB connector and charging
# USB On-the-Go
# Dimensions: 117.3 by 56.8 by 10.5 mm
# Weight: 130 g
# Up to 5 hours of talk time with included 1200 mAh battery


Cseries, Nseries, and Eseries are the name of the game for Nokia this fall. Based on pure specifications, the Nokia C7 can't match the upcoming Nokia N8, but it'll be Nokia's flagship device for mainstreamers the way the latter will be the flagship device for prosumers. Then there's the new Nokia E7, which will be the flagship device for road warriors.


As such, the Nokia C7 offers a lot of what mainstream users are looking for, in a sleek design and in an affordable price range. Unlike the new Xseries, the Cseries is targeting mainstream consumers broadly, and we think the Nokia C7 is one of many great steps in the right direction for the Finnish manufacturer.


Price and Release Date


The Nokia C7 will be released in Q4 2010, and will retail for EUR 355 before subsidies and taxes.

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